Tests that define which functional operation or page has the best execution to be made accessible to users. It partitions traffic into two, with two distinct adaptations to test which one creates more changes.
Faced with poor banner ad performance in an advertising campaign for customisable laptops, a marketer at Sony Europe used A/B testing via Optimizely to identify the a better approach to improve click-through-rate and shopping cart adds.The campaign’s existing ads intentionally avoided emphasising the customisability of the laptops. Was this the problem? To find out, Sony created two new variants of the ad. One placed full emphasis on customisability; the other advertised a promotion. All three were pitted against each other in an A/B/C test.
To list material from various sites over the Internet in one spot.
There are hundreds of news agregators on the Internet.
is an organization that offers people or undertakings access to applications and related administrations over the web. The term has generally been supplanted by programming as an administration (SaaS) supplier, in spite of the fact that in certain places around the world, organizations utilize the two marks conversely.
An application service provider is a third-party group established to deliver commercial software applications and additional services related to such software and do so online. Companies use ASPs to outsource either a portion or the entirety of their information technology requirements. Using ASPs has risen in popularity with small business owners who lack the resources for full-fledged IT departments as well as larger businesses that desire options for outsourcing. Examples of uses for ASPs include offering local area network capabilities offered off premises, remote access serving for enterprise using and affordable specialized applications. Examples of some of the more well-known ASPs include Qwest, SAP and Hewlett-Packard.
The number of individuals who visit a page of your site and leave without clicking on anything before proceeding onward to another page on your site.
Xerox takes a “Challenger Sale” approach to bottom-of-the-funnel content, creating pitch decks using insights that push prospects to think differently about their business.
A percentage of people seeing a website page who click on a particular notice that shows up on the page.
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Companies use content marketing to raise their profile among potential customers and demonstrate expertise and leadership in their field, which also helps maintain the loyalty of existing customers.
An online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
The cost-per-action (CPA) model is at the other end of the spectrum from the cost-per-impressions model (CPM), with the cost-per-click (CPC) model somewhere in the middle. In a CPA model, the publisher is taking most of the advertising risk, as their commissions are dependant on good conversion rates from the advertiser’s creative units and Web site.
A program that combines documents from a few databases, concentrates, channels, and condenses the information without loss of trustworthiness and without impedance, and presents it in a simple to utilize position.
For example, Infosistema Data Migration Manager helps OutSystems platform customers reduce costs by saving hundreds of hours building custom scripts and allows unprecedented flexibility in managing data.
A sophisticated and already successfully operating IT platform that was specifically designed to promote and advertise websites through a widespread content marketing network.
CONTENTEXCHANGE.ME is a digital platform, which connects a network of more than 120 web portals/media sites from 6 EU countries, cross-promoting themselves, thus increasing the number of readers/visits/visitors for every site in the network. Contentexchange.me is successfully solving several big problems of digital media: how to grow/increase number of readers/visitors/visits, how to finance growth, how to increase low click-through rates (CTRs), how to increase revenues from advertising.
A payment method which exists only in electronic form and is not tangible.
Digital money can be used to purchase goods and services but can also be restricted to certain online communities such as a gaming or social networks.
Refers to any computerized trading system which connects traders to markets, thereby eliminating the need for a broker.
Direct access trading (DAT) encompasses a variety of electronic trading tools and platforms which connect traders with other traders and with the actual markets (e.g. New York Stock Exchange (NYSE) and Nasdaq). These tools and platforms are computer-based and function on large high-speed networks.
An interconnected group of storage facilities and transportation systems that receive inventories of goods and then deliver them to customers.
Establishing an effective distribution network requires a studied approach because it is increasingly considered a critical asset in this new age of e-commerce. Walmart, for example, with 147 distribution facilities at the end of its fiscal year 2017, is allocating more capital to build out additional fulfillment centers for its distribution network as it evolves with the competitive demands of the market.
A point when organizations utilize their very own items, regularly in beta, to test and work out any bugs. Dogfooding regularly results in organizations getting glitches in their applications before they're discharged to the general population.
"They really should have dogfooded that app before they released it — there were so many bugs!"
A form of net abuse consisting of sending large volumes of email to an address in an attempt to overflow the mailbox.
Within an hour, there were 93 more messages just like it. The next hour? 763. Then another 828 on top of that. This wasn’t spam. This was a E-mail bom.
A financial clearing house for the private sector that handles various types of electronic funds transfers, either among accounts at the same bank or to different accounts at separate financial institutions.
The EPN may process credit transfers, such as payroll payments, social security benefits, tax refunds, and dividends; as well as debit transfers, such as loan payments, utility bills, and insurance premiums.
The process of submitting tax returns over the Internet using tax preparation software that has been pre-approved by the relevant tax authority, such as the IRS or the Canada Revenue Agency.
Individual taxpayers, businesses, large and mid-sized corporations, and non-profits can file their required tax returns, including quarterly filings, directly online with the IRS through its automated e-File system.The e-File system allows taxpayers to make payments from a credit or debit card, or through the U.S. Treasury's Electronic Federal Tax Payment System (EFTPS).
A method that accepts purchases made anywhere in the world, since it converts the currency to the Producer’s or Affiliate’s account.
Trusted Internet systems like PayPal have made the business of global payments a lot easier and safer.
A practice of buying enough shares in a company to threaten a hostile takeover so that the target company will instead repurchase its shares at a premium.
One famous example involved Goodyear Company and Sir James Goldsmith. In 1986, Sir James Goldsmith held an 11.5% stake (at an average of $42.20 per share) in Goodyear Company and threatened to take over the company for $4.7 billion ($49 per share). In response, Goodyear agreed to repurchase the existing shares from Sir James for $49.50 per share ($620.7 million) contingent that Sir James refrain from purchasing any Goodyear stock for 5 years. In the end, Sir James made about $93 million in profit. Additionally, to prevent another takeover attempt in the future, Goodyear offered to repurchase 40 million shares, with 109 million shares outstanding, at $50 per share in an open offer to all shareholders. Ultimately, the purchase of 40 million shares cost Goodyear $2.6 billion.
A process of rapid experimenting across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.
Airbnb was started by a couple broke guys in San Francisco letting strangers crash at their place when hotels were sold out. Today, they are majorly disrupting the entire hospitality industry. They used a number of growth hacks that proved instrumental in rapidly expanding their company.
An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
For example, a clothing company might hire a person from its target audience to model its fashions and hand out flyers at a public event, showcasing the company’s products to his or her peers.
A hackathon is a design sprint-like event in which computer programmers and others involved in software development, including graphic designers, interface designers, project managers, and others, often including domain experts, collaborate intensively on software projects.
For example, individual hackathons are held by Yahoo, Google, and Lonely Planet according to their corporative API's.
A type of metadata tag used on social networks such as Twitter, Instagram, Facebook and other microblogging services, allowing users to apply dynamic, user-generated tagging which makes it possible for others to easily find messages with a specific theme or content.
Another main reason you’d want to create your own hashtag is so you can guide the conversation, and in so doing, control the kind of content fans submit using your hashtag. For example, if you look up Purina’s campaign #PetsAtWork you’ll see just that: people posting pictures of their pets in their offices.
An attractive offer that will be useful for a specific target audience.
The unregulated dating app was a honeypot for catfishing and predatory behaviors.
An act of forming ideas, it comprises all stages of a thought cycle, from innovation, to development, to actualization.
For example, let's say Company XYZ makes widgets, and it wants to get into the children's widget market. Its product development team starts brainstorming ideas for specs, features and production methods.
Are frequently advanced products where information and data are organized in a particular configuration to train, teach or guide the purchaser so as to meet a predefined reason. Arrangement can be composed, sound, video or a blend.
Examples of digital goods include e-books, music files, software, digital images, Web site templates, manuals in electronic format, and any item which can be electronically stored in a file or multiple files.
Anything created by human minds: Inventions, literary and artistic works, designs, symbols, names and images used in business, and more. As it can sometimes have even more value than tangible assets, it needs to be properly protected.
IP is protected in law by, for example, patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking the right balance between the interests of innovators and the wider public interest, the IP system aims to foster an environment in which creativity and innovation can flourish.
A person appointed by a company's board of directors to assume the role of chief executive officer during a time of transition or as the result of the sudden departure of the company's previous CEO.
A recent example of an interim CEO taking control of a company was after Equifax's large data breach during September of 2017. Richard Smith, Equifax's CEO who stepped down in September 2017 due to criticism of his handling of a large cyber attack, was replaced by Paulino do Rego Barros Jr. who immediately took to apologizing for the data breach and introducing ways to help those affected.
Main mathematical ratios that illustrate and summarize the current financial condition of a company.
Examples of key ratios might be the price-to-sales ratio (Price-to-Sales Ratio = Market Capitalization/Annual Sales) or the P/E ratio, which is price per share/earnings per share. Other key ratios include return on assets, return on equity, or price to book value.
A fundamental term of an item or content that ought to get all the concentration in the substance. It will assist the client with identifying what the substance is about.
When you are looking for resume examples and you type "resume examples" into Google, the words "resume examples" are an example of keywords.
A condition by which shareholders are legally responsible for the debts of a company only to the extent of the nominal value of their shares.
All startup companies would be wise to legally form their business (incorporate or form an LLC) so that the founders and owners can benefit from the limited liability provisions, shielding their personal assets from future potential business creditors or legal actions.
A loss leader is a product or service that is offered at a price that is not profitable, but it is sold to attract new customers or to sell additional products and services to those customers. Loss leading is a common practice when a business first enters a market. Essentially, a loss leader introduces new customers to a service or product in the hope of building a customer base and securing future recurring revenue.
Examples of loss leaders include selling low-cost computer printers that need expensive ink, and discounting hot dog buns by a grocer who then raises the price of hot dogs. For a loss-leader strategy to work, the profits from other goods sold during your loss-leader promotion must cover the low profits or losses taken on the featured merchandise.
A charge levied by an investment manager for managing an investment fund. The management fee is intended to compensate the managers for their time and expertise for selecting stocks and managing the portfolio.
For example, an aggressive stock fund that turns over its portfolio several times a year in search of profit opportunities costs much more to manage than a more passively managed fund, such as an index fund that more or less sits on a basket of stocks without much trading.
A process of entering the market and/or increasing the product's market share.
The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large one, maintains a substantial market share in order to remain competitive. However, companies that achieve too high market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws.
A process when an individual with sustainable knowledge in a business area shares it with a startup/entrepreneur.
Sally works in IT & D as an administrator and would like to move onto the help desk to provide IT support. Paul, her line manager, suggests Sally approach the help desk team leader Nigel, to be her mentor. They agree to a part-time 12 month secondment to the help desk during which time Nigel will act as her mentor. Sally goes on the secondment during which time she is able to develop her skills and decide what she would like to do next. Mentoring provides Sally with the opportunity to learn new skills, and to be introduced to relevant learning experiences. She is also able to get feedback from Nigel on how she is performing on the help desk and whether there are any other training options she may find beneficial to explore before she can take up a full time role on the help desk.
A development technique in which a new product or website is developed with sufficient features to satisfy early adopters. The final, complete set of features is only designed and developed after considering feedback from the product's initial users.
When a startup team is trying to get its company off the ground, it will often work toward creating its MVP: the simplest functional iteration of its product that will be improved upon as the team goes. The purpose is to use validated learning (i.e., real feedback on the product versus beta or test input) to get the most from the minimum amount of development and effort.
A business in which a person receives revenue not only from his/her own sales, but also from sales, by the people he has signed up, and potentially those people have signed up, and so on.
Amway, which sells health, beauty, and home care products, is an example of a well-known direct sales company that uses multilevel marketing.
Also called the cost of carry or, simply carry, the difference between the cost of financing the purchase of an asset and the asset's cash yield. Positive carry means that the yield earned is greater than the financing cost; negative carry means that the financing cost exceeds the yield earned.
Included in the net financing cost is net interest expense which increased by $33 million to $296 million for the three months ended June 30, 2018, as compared to $263 million for the three months ended March 31, 2019.
Is the difference between the present value of cash inflows and the present value of cash outflows over a period of time. NPV is used in capital budgeting and investment planning to analyze the profitability of a projected investment or project.
For example, assume that an investor could choose a $100 payment today or in a year. A rational investor would not be willing to postpone payment. However, what if an investor could choose to receive $100 today or $105 in a year? If the payer was reliable, that extra 5% may be worth the wait, but only if there wasn’t anything else the investors could do with the $100 that would earn more than 5%.
A total revenue in an accounting period minus all expenses during the same period.
Businesses use net income to calculate their earnings per share. Business analysts often refer to net income as the bottom line since it is at the bottom of the income statement. Analysts in the United Kingdom know NI as profit attributable to shareholders.
An amount by which income from sales is larger than all expenditure.
The formula for net profit is as follows: Total Revenue -Total Expenses = Net Profit. Let's look at a hypothetical income statement for Company XYZ for the year ended December 31, 2008. Total Revenue $100,000. Cost of Goods Sold ($ 20,000). Gross Profit $ 80,000. Operating Expenses: Salaries $10,000. Rent $10,000. Utilities $ 5,000. Depreciation $ 5,000. Total Operating Expenses ($ 30,000). Interest Expense ($ 10,000). Taxes ($ 10,000). Net Profit $ 30,000. By using the formula we can see that Net Profit = $100,000 - $20,000 - $30,000, - $10,000 - $10,000 = $30,000.
The difference between a company’s current assets, such as cash, accounts receivable (customers’ unpaid bills) and inventories of raw materials and finished goods, and its current liabilities, such as accounts payable.
For example, a hair salon with assests of $160,000 and liabilities of $65,000 has the net working capital which equals $95,000.
Information technology used for interlinking business processes and economic activity.
Online communities like LinkedIn and Twitter continually evolve with respect to their service offerings, providing a wider set of products as their online communities continue to grow.
An act of making contact and exchanging information with other people, groups and institutions to develop mutually beneficial relationships, or to access and share information between computers.
The linking of a number of firms or business units within a firm in order to develop a supply chain for a product. This could involve, for example, business unit (A) supplying components to business unit (B) which assembles these components into a final product which is then marketed by business unit (C)
A development of a new brand and often a new offering for a product class that has not been previously served by the organizations.
A simple example here is Uber. The rideshare app category didn’t exist until Uber invented it. You’ll know you’re successful in changing the game when people say things like “My company is the Uber of food delivery.” The advantage to this strategy is you’ll be the default market leader because you created the category.
A sequence of statements or instructions in a computer language, usually a machine code language (i.e., binary) or an intermediate language such as register transfer language (RTL).
It is usually the same as the machine code, but may be in an intermediate form that is translated into machine code by a translator program.
A method of allocating funds to advertising. Using this method requires the advertising budget to reflect the desired result and the promotional tasks.
Businesses that use the objective and task method for determining advertising expenses allocate the marketing budget based on set objectives. To use this method, a company must define the desired results of advertising and the strategies and tactics required to achieve these results.
A conventional trust that is formed under the laws of an offshore jurisdiction.
Generally offshore trusts are similar in nature and effect to their onshore counterparts; they involve a settlor transferring (or 'settling') assets (the 'trust property') on the trustees to manage for the benefit of a person, class or persons (the 'beneficiaries') or, occasionally, an abstract purpose. However, a number of offshore jurisdictions have modified their laws to make their jurisdictions more attractive to settlors forming offshore structures as trusts.
Any media that are encoded in machine-readable formats. Can be created, viewed, distributed, modified and preserved on digital electronics devices.
Examples of digital media include software, digital images, digital video, video game, web pages and websites and also including social media, data and databases, digital audio, such as MP3 and electronic books. Digital media often contrasts with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as images, movies or audio tapes.
An inventory control system in which a purchase order is automatically placed when the number of units on hand of an item falls to order point.
Average daily consumption for a firm is 10,000 units. The number of days required to receive the delivery of inventory after placing an order is 20 days. Reorder point = 10,000 units x 20 days => 200,000 units. This means that the firm should place the order for replenishing the stock of inventory as soon as the level reaches 200,000 units
Standardized instructions for the replenishment of stock, such as when order point is reached or when stock is completely exhausted.
Purchase orders are not required, but may be used for procurement if a purchase order is required by the vendor or if a purchase order is a convenience to the purchaser.
A strategy for promoting on the web where you pay when someone "clicks" on your advertisement.
The PPC is a payment model, not a specific site or location; that's why you have many options when deciding where you want to show your ads. The main one is search engine advertising, also known as search engine marketing (SEM), which allows you to show ads to users based on the keywords entered in the search bar (for example, "car sharing in London"). The main search engines, such as Google and Bing, use a model based on PPC through auction.
A deliberate system of principles to guide decisions and achieve rational outcomes. A policy is a statement of intent, and is implemented as a procedure or protocol.
An insurance policy is a document which shows the agreement that you have made with an insurance company.
A brief news story written by a public relations professional and sent to targeted members of the media.
Generally, a press release body consists of four to five paragraphs with a word limit ranging from 400 to 500. A good example of a relocation press release is by Peapod. The release creates interest toward the story by displaying a tweetable quote by Chicago Mayor Rahm Emanuel, improving the chances of the story spreading on social media. Children’s Mercy press release is another great example of how to attract press attention when you have a big name representing you.
In eCommerce, internet marketing and online products - Private Label Rights are digital products (eBooks, videos, software, articles, reports, blogs, advertisements, website templates, web coding script and much more) that you can purchase or get for free AND have the 'rights' or the 'license' to these items that allows you to republish, re-sell, alter, revise, re-package, give away or basically use them in whatever manner that the 'license' allows you to. There are many websites that sell or give away PLR Content and most of it is either free or very cheap. It is like having your own library of digital products to use as you wish - for marketing or to re-sell.
For example, a business owner might purchase the private label rights to a series of articles that would then be customized and published on the business's website.
A product whose production breaks new ground for an organization either because of the process involved in producing it or the market it is aimed at.
Examples of product innovation by a business might include a new product's invention; technical specification and quality improvements made to a product; or the inclusion of new components, materials or desirable functions into an existing product.
A scientific research that aims to improve scientific theories for improved understanding or prediction of natural or other phenomena.
Pure research generally does not produce marketable results, but may be used for later research into more specific and profitable applications. Also called fundamental research. For example, the famous Tobler’s first law of Geography states that “Everything is related to everything else, but near things are more related than distant things”. This can be in a way considered to be part of pure research and its applied counterpart would be something like the concept of spatial correlation (or the simple fact that climate in Davis, California would be more related to Berkeley, California than it would be related to the climate at Raleigh, North Carolina for the same period of time).
A wireless telecommunication term typically used with mobile devices (like mobile phones). It refers to the mobile phone being used outside the range of its home network and connects to another available cell network.
In more technical terms, roaming refers to the ability for a cellular customer to automatically make and receive voice calls, send and receive data, or access other services.
A systematic investigation of scientific theories and hypotheses.
The key thing about the scientific research is that it carries no prejudice, meaning you do not even have to believe whatever it is the researcher wrote or said. Using the scientific method, you can repeat the experiment to find out for yourself whether or not the other researcher's assertions are true. This is a key factor that separates science from dogma.
A term that encompasses the steps taken to increase relevant traffic to your website, through higher rankings on search engines.
Traditional SEM is made up of two processes: “organic” search engine optimization (SEO) and pay-per-click advertising (PPC) (or cost-per-click (CPC)).
A process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Going through the search engine optimization process typically leads to more traffic for the site because the site will appear higher in search results for information that pertains to the site's offerings.
A system which ensures security and integrity of electronic transactions done using credit cards in a scenario. SET is not some system that enables payment but it is a security protocol applied on those payments.
SET protocol was supported in development by major organizations like Visa, Mastercard, Microsoft which provided its Secure Transaction Technology (STT) and NetScape which provided technology of Secure Socket Layer (SSL).
A deed of property and its legal framework.
Signed, sealed, and delivered is a fully and duly executed document (may not necessarily include a seal or company seal) and delivered to the other signing party or parties.
The process of transferring (disseminating) technology from the places and ingroups of its origination to wider distribution among more people and places. It occurs along various axes: among universities, from universities to businesses, from large businesses to smaller ones, from governments to businesses, across borders, both formally and informally, and both openly and surreptitiously.
Technology transfer involves the organization responsible for originating the technology negotiating the transfer of the commercialization rights to that technology to a commercial entity (typically a for-profit company) via a licensing agreement. The business arrangements associated with tech transfer agreements can vary widely, but typically involve the company receiving the commercialization rights paying the owner of the intellectual property or IP (the inventing organization) some combination of up-front license fees, royalties (variable payments calculated as a percentage of future sales), and/or partial equity ownership (stock) in the commercializing company.
One of a number of related securities offered as part of the same transaction.
In the financial sense of the word, each bond is a different slice of the deal's risk. Transaction documentation (see indenture) usually defines the tranches as different "classes" of notes, each identified by letter (e.g., the Class A, Class B, Class C securities) with different bond credit ratings.
Refers to the optimism that people in Silicon Valley have for new technology and ideas that people outside of the area might be skeptical of.
You know I'm valley optimistic but I really don't think that tic-tac-toe mobile game you pitched me is going to do all that well.
An enterprise that contributes goods or services. Generally, a supply chain vendor manufactures inventory/stock items and sells them to the next link in the chain. Today, these terms refer to a supplier of any good or service.
A manufacturer that turns raw material into a finished good is a vendor to wholesalers and retailers that sell the product to a consumer. In turn, retailers are a vendor for the end customer. For example, Target is a vendor for a person looking for home appliances or other products.
Abbreviation for Waste of Money Brains and Time, that is used for a person / company / product description.
Many social welfare schemes of the government are a wombat.
A set of standards for measuring how successful a website is.
Many companies develop web metrics to help them achieve a competitive advantage in their industry. Key metrics to track to ensure the success of the website are website traffic, traffic sources, bounce rate, top pages, conversion rate, conversion by traffic source, and customer’s lifetime value.
An eye or head movement to stare at the phone screen.
Jason: Hey do you see that guy sitting over there? That's my dad. Why is he taking the bus right now? Tim: Sorry say that again. I wasn't listening.