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A/B Testing

Tests that define which functional operation or page has the best execution to be made accessible to users. It partitions traffic into two, with two distinct adaptations to test which one creates more changes.

Faced with poor banner ad performance in an advertising campaign for customisable laptops, a marketer at Sony Europe used A/B testing via Optimizely to identify the a better approach to improve click-through-rate and shopping cart adds.To find out, Sony created two new variants of the ad. One placed full emphasis on customisability; the other advertised a promotion. All three were pitted against each other in an A/B/C test.

#law #corporate #entrepreneurship #Internet #web

A Round Financing

A name typically given to a company's first significant round of venture capital financing.

An “A” round by external investors generally takes place after the founders have used their seed money to provide a “proof of concept” demonstrating that their business concept is a viable and eventually profitable one.

#investment #finance #business

Above market cost

A term refers to an order to buy or sell at a price higher than the current market price.

For example, a momentum trader might place a stop order above a key resistance level to buy the stock once it breaks out. Should the security's price break through the resistance level, the investor may be able to participate in the subsequent upward trend.

#marketing #finance #business


A center where start-ups are “incubated” through mentorship, space and sometimes cash.

Ron: We're already getting 150,000 users a day Wes: Why do people even use accelerators anyway? They're glorified cheerleaders.

#investment #startup #finance


A term used to portray the capacity of something to collect after some time, and is most regularly utilized when alluding to the intrigue, pay or costs of an individual or business. Interest in a saving account.

For example, interest on debt, or dividends on preferred stock accrue or accumulate over time, though payments or the maturity are on specific dates. Founders in startups often accrue some or all of their salary until their company can afford to pay them.

#debt #socialmedia #investment #finance #law #entrepreneurship

Addressable market (AM)

An overall revenue opportunity available or foreseen for a specific product or service, taking into account the future expansion scenarios.

Assessing the total addressable market is crucial for startups as well as existing enterprises because this estimate enables them to prioritize the available markets, customer segments, products and business opportunities by comparing the potential for revenue generation and profits.

#marketing #socialmedia #investment #startup #finance #corporate

Adjustable-rate mortgage (ARM)

A movable rate contract is a credit that puts together its loan cost with respect to a record. The record is regularly the Libor rate, the fed supports rate, or the one-year Treasury bill. An ARM is otherwise called a customizable rate advance, variable rate home loan, or variable rate advance.

The idea behind ARMs is very simple, but there are many covenants that can be included in the contracts to complicate things. Two common types of ARMs are the interest-only ARM and the hybrid ARM. Interest-only ARMs offer a set period during which the borrower only pays the interest on the loan. This reduces the borrower's payment, but it leaves the principal outstanding. Hybrid ARMs offer a fixed interest rate for a period of time and then revert to a variable rate for the remainder of the loan's life. A 3/1 ARM, for example, is a mortgage that carries a fixed rate for the first three years and then adjusts every year thereafter.

#investment #realestate #finance #law


A paid open technique for picking up regard for an item or business by paid declarations on radio, TV,phisical or e-media, for example, web PPC (pay per click). Publicizing is not to be mistaken for promoting, advertising or SEO (Search Engine Optimization). There are whole sites dedicated to simply publicizing terms and vocabulary.

Advertorials are generally classified into three types. Image advertorials: In this type of advertorial, the organizations intend to spread the image of its products which can be remembered by readers. Advocacy advertorials: Here the organizations explain their view on a controversial subject. Journalism advertorials: These advertorials are intended to attract media attention to a subject or the organization itself.

#marketing #socialmedia #investment #finance

Affiliate Marketing

Publicizing that is overseen by Affiliates, with the objective of advancing items from Producers and winning a commission for each deal made.

Most of my earnings are from affiliate marketing, direct ad sales, and sponsored posts.

#marketing #startup #finance #corporate

Affiliated company

A term that is used if one company is a minority shareholder of another. In most cases, the parent company will own less than a 50% interest in its affiliated company.

If "Company A" owns between 20% and 50% of the voting equity shares of "Company B," then "B" is considered an affiliated company of "A" for accounting and financial reporting purposes.

#investment #startup #finance #law #entrepreneurship #humanresources #corporate

After-Tax Income

A net income after the deduction of all federal, state, and withholding taxes.

For example, Abi Sample earns $30,000 and claims $10,000 in deductions, resulting in a taxable income of $20,000. Their federal income tax rate is 15%, making the income tax due $3,000. The after-tax income is $27,000, or the difference between gross earnings and income tax ($30,000-$3,000=$27,000).

#investment #finance #law #entrepreneurship


To list material from various sites over the Internet in one spot.

There are hundreds of news agregators on the Internet.

#finance #Internet #web #business

Angel Investors

This a princely person who gives cash-flow to a business start-up, for the most part in return for convertible obligation or possession value while they are attempting to locate a more sustantial inestment in a business. At present time small but expanding number of heavenly attendant financial specialists are contributing on the web through value crowdfunding, or are sorting out themselves into angel groups.

John finds Ralph Jones, an angel investor. Ralph is a wealthy friend of a friend who believes in John's idea and wants to see it succeed. Ralph is comfortable with the risk that John's product may not work or that John could turn out to be a terrible businessperson. He invests $100,000 and receives 40% of the company. John uses the money to build the prototype and begin the operation. Ralph provides valuable business advice and encouragement.

#investment #startup #finance

Application service provider

is an organization that offers people or undertakings access to applications and related administrations over the web. The term has generally been supplanted by programming as an administration (SaaS) supplier, in spite of the fact that in certain pieces of the world, organizations utilize the two marks conversely.

An application service provider is a third-party group established to deliver commercial software applications and additional services related to such software and do so online. Companies use ASPs to outsource either a portion or the entirety of their information technology requirements. Using ASPs has risen in popularity with small business owners who lack the resources for full-fledged IT departments as well as larger businesses that desire options for outsourcing. Examples of uses for ASPs include offering local area network capabilities offered off premises, remote access serving for enterprise using and affordable specialized applications. Examples of some of the more well-known ASPs include Qwest, SAP and Hewlett-Packard.

#Internet #web #business


A resource with economic value that an individual, corporation or country owns or controls with the expectation that it will provide a future benefit.

Examples of assets that are likely to be listed on a company's balance sheet include: cash, temporary investments, accounts receivable, inventory, prepaid expenses, long-term investments, land, buildings, machines, equipment, furniture, fixtures, vehicles, goodwill, and more.

#investment #realestate #startup #finance #law #corporate

Authorized Shares

A total number of shares of stock that a company is legally allowed to issue under its articles of incorporation.

Amazon’s corporate charter, for example, states that the company’s total authorized stock shall include 5 billion shares of common stock and 500 million shares of preferred stock.

#investment #finance #law #entrepreneurship #business

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